Lisa Lucas (Executive Director of the National Book Foundation) on Books from TIME 1/30/17

In 2014, 27% of Americans didn’t read a single book. How do we change that? People who make and market books probably assume that 27% of people aren’t going to bother with our product. That’s the place where you first start correcting. Assume everyone reads. Lately people have been talking a lot about book deserts, places where there isn’t access – how do we encourage people to open bookstores in these communities?

What is going to be the role of American literature in the new political era? People keep saying we’re postfact, and I think that books are the special place where can go to understand the world we live in.


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